Coke plan to buy Quaker for $16B in stock collapses

Article Abstract:

Negotiations over the acquisition of Quaker Oats by Coca-Cola fell through after both sides failed to agree on the sale price as well as disagreement among Coke board members about strategic direction. Quaker Oats had previously rejected a $14.8-billion buyout offer from Pepsi Cola and a $15-billion offer from French conglomerate Danone. On the other hand, Coke's offer was described as generous. The soft-drink giant was offering $115.09 for every Quaker share, or approximately $16.6 billion, including $600 million in debt.

Asset sales & divestitures, Acquisitions & mergers, Nonalcoholic Beverages, Soft Drink and Ice Manufacturing, Quaker Oats Co., Non-alcoholic beverages

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For Coke, mixed reviews bubble on top

Article Abstract:

Coca-Cola Bottling Company Consolidated has launched an advertising campaign titled 'Moments' in Apr 2000. The ads, conceptualized by advertising firm, Cliff Freeman and Partners, all show special moments in life with a sentimental Hallmark tone, but take a quick turn when the featured character discovers that there is no Coke. According to a USA Today consumer survey, the 'Moments' ads have roused mixed reviews.

Coca-Cola Bottling Company Consolidated

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Pepsi One ads hint at sex and the soft drink

Article Abstract:

Pepsi One is launching new ads featuring 'Sex' and New York, NY's Kim Cattrall as a sexy version of Goldilocks. The ads are aimed at renewing its battle for a slice of the diet category in America's latest round of weight-loss resolutions. In the meantime, Coke is expected to up the competition in the spring with a new Diet Coke with lemon flavor. It is expected to be in stores in Apr 2001.

PepsiCo Inc.

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