Corporate social responsibility: doing business at the 'base of the pyramid'

Article Abstract:

The socially responsible strategies employed by a manufacturer to sell cleaning supplies to the poor at the 'base of the economic pyramid' in Africa are presented.

Public affairs, Soap and Other Detergent Manufacturing, Soap, Cleaners, and Toilet Goods, Kenya, Soaps & Detergents, Social aspects, Soap and cleaning agents industry, Cleaning agents industry, Nairobi, Kenya, S.C. Johnson and Son Inc.

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Corporate social responsibility: postwar stimuli

Article Abstract:

The manner in which U.S. efforts to rebuild Europe after World War II triggered corporate philanthropy that is serving community needs over time is discussed.

United States, Management dynamics, Management, History, Growth, Corporate social responsibility, Company business management, Company growth, Foundations (Endowments)

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