Crest markets white teeth to the masses

Article Abstract:

Procter and Gamble will roll out a new teeth whitener product called Crest Whitestrips, that would sell for only $44 per pack, which some consider as a bargain when compared to dental treatments that cost $500. Crest Whitestrips whitens teeth by removing stains below the tooth surface but must be applied over a two-week period, and works only for a period of six months. However, Crest Whitestrips may prove cumbersome for others since the clear peroxide-coated strips must be placed over the teeth twice daily for 30 minutes.

Toilet Preparation Manufacturing, Misc Dentifrices, Procter & Gamble Co., Oral hygiene products

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American Girl hopes for spurt growth

Article Abstract:

Pleasant Co is placing its hopes on a new doll called 'Kit' to take its American Girl brand out of the doldrums. In 1999, the Middleton, WI-based subsidiary of Mattel had flat sales and failed to introduce a new doll model. The Kit doll is based on a fictional 9-year-old girl living in Cincinnati during the Depression. It sells for $84 and comes with a single hardcover book. Six other Kit books are also sold for $12.95 each while a trunk for its clothes may be had for $155.

Dolls ex Stuffed, Doll and Stuffed Toy Manufacturing, Dolls, Pleasant Co.

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J.C. Penney launches magazine

Article Abstract:

J.C. Penney announced its intention to publish "Noise," a magazine that is geared to teenagers. The new magazine, which will be distributed quarterly starting in July 1999, will have 3.5 million copies in circulation. Likewise, Noise, which will be distributed through mail and stores, will have articles featuring models garbed in Penney brands. The dresses will show retail prices and catalog numbers for every issue.

Periodicals, Periodical Publishers, Periodical publishing, J.C. Penney Corporation Inc.

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