GM targets customers already connected

Article Abstract:

General Motors Corp's (GM) 'Enterprise Customer Management' marketing plan targets individual customers with connections to the company, such as present owners of GM vehicles, GM workers, dealers, suppliers and their workers. The number of these target markets would total 50 million people or more. In Feb 1999, GM retirees, workers and their family members were given a rebate worth $1,000 in addition to their normal discounts.

Marketing procedures, General Motors Corp.

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It's not easy being green, so carmakers unite

Article Abstract:

A number of carmakers are uniting together to produce vehicles that run on something other than gasoline. For instance, General Motors and Toyota Motor announced the formation of a five-year partnership that will try to look on everything from electric cars to batteries and motors. According to GM Vice Chairman Harry Pearce, carmakers are uniting because of the realization that it is not easy to do the job alone.

Strategic alliances

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