Energizer Bunny ads hop onto the Web, e-mail

Article Abstract:

Energizer Power Systems Div's popular Energizer Bunny goes to the Web and into e-mail messages in the company's new hybrid ad campaign that will be launched on Sep 23, 2000. The campaign was created by TBWA/Chiat/Day and backed with about $30 million for TV, print and online ads spending. The Web sites are parody promotions and the e-mail feature on these sites lets visitors send a friend the site address with a humurous note.

Storage Battery Manufacturing, Storage Batteries, Energizer Power Systems Div.

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Domino's banishes 'Bad Andy' in favor of hard-sell campaign

Article Abstract:

Domino's Pizza is replacing its 'Bad Andy' ad campaign with a new one featuring the tag line 'Get the door. Its Domino's.' The pizza chain did away with the puppet after domestic same-store sales declined by 1.6% during 4th qtr 2000. The new spots are designed to 'get back to the basics' and 'make the phone ring' at Domino's. Patrick Doyle, interim VP for marketing at Domino's, said the new ads focus more on customers, compared with its predecessor, which concentrated more on the puppet.

Limited-Service Restaurants, Fast Food Pizza Restaurants, Fast food restaurants, Pizza restaurants, Domino's Pizza Inc.

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