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Eaton's goes on a youth kick

Article Abstract:

T. Eaton Co. Ltd. of Toronto, Canada, will open on Aug. 17, 1998, its new teen shops at all of the company's 64 department stores Canada-wide. On the same day, the company's new 15 commercials, which feature teen-agers representing various walks of life, will start to be aired. The commercials, which include English and French spots, are part of Eaton's plans to establish an image of a cool shopping place for teen-agers. Eaton's soon-to-be-unveiled in-store teen shops will have an urban and trendy atmosphere boasting of couches, concrete floors, projection TVs and young salespersons.

Comment:

Will open on 8/17/98 its new teen shops at all of its 64 department stores Canada-wide

Author: Heinzl, John
Publisher: Bell Globemedia Interactive
Publication Name: Globe & Mail (Toronto, Canada)
Subject: News, opinion and commentary
ISSN: 0319-0714
Year: 1998
Department Stores, T. Eaton Company Ltd., Article

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Brick granted bottle reprieve

Article Abstract:

Brick Brewing Company Ltd. has won a bottling court case in Canada over the country's three largest brewers. Brick won a temporary court order that permits it to continue sales of beer in any bottle it wants.

Author: Heinzl, John
Publisher: Bell Globemedia Interactive
Publication Name: Globe & Mail (Toronto, Canada)
Subject: News, opinion and commentary
ISSN: 0319-0714
Year: 2003
Legal issues & crime, Breweries, Malt beverages, Beer & Ale, Legal/Government Regulation, Packaging, Standard Beer, Company legal issue, Cases, Brewing industry, Beer, Brick Brewing Company Ltd.

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Subjects list: Canada
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