Enjoy your new software, and check out the advertisements

Article Abstract:

Consumer computer software makers will probably market software that includes Web-like banner ads. The purchaser will have two options: pay one price for no ads, or another, lower, price for a version with ads. The ads are added when the software is downloaded over the Internet and appear when the user opens the application. The package can contain several ads which change every minute or so. A click on an ad launches a browser, connects to the Web, dislays the advertiser's page. Firms such as Doubleclick or Radiate Inc. track the 'click through' rate of the ads.

Software Publishers, Strategic alliances, Applications Software Pkgs (Micro), Statistical Data Included, Internet/Web advertising, Internet advertising, Applications software

---

Is there life after AOL?

Article Abstract:

At 16 years old, America Online now has 29 million subscribers and is the undisputed leader among online services. Many of its customer have remained with AOL despite complaints about poor service, invasive ads and spam, and a relatively high price. AOL's recent announcement of a new price increase has opened the door for rivals, such as MSN and EarthLink, to court AOL customers with offers lower cost of broadband service.

Telegraph & other communications, Internet service providers, America Online Inc., AOL, Market share, Internet service provider

---

A New Reality In Video Games: Advertisements

Article Abstract:

Mitchell Davis of the New York City advertising agency Massive, is trying to bring more advertising and product placements to video games.

Sales, profits & dividends, Forecasts, trends, outlooks, Contracts & orders received, Game, Toy, and Children's Vehicle Manufacturing, Games, toys, and children's vehicles, Electronic Games, Contracts & orders let, Economic aspects, Beliefs, opinions and attitudes, Company sales and earnings, Video games, Contract agreement, Company earnings/profit, Electronic Arts Inc., ERTS, Advertising media, Davis, Mitchell

Similar abstracts:

• Abstracts: The move to modular software: an effort to simplify programming tasks. Go Corp. and I.B.M. in pen software pact
• Abstracts: Armchair view of the vote; watchers can get the results as quickly as newscasters do. Dialing for data
• Abstracts: Digital returns to PC wars; Intel and Microsoft are partners; the clone makers are role models
• Abstracts: Hot-Wiring overseas telephone calls. Telephone network safeguards: Bell Atlantic and DSC seek to avert accidents
• Abstracts: Expedia rides on Microsoft's rich coattails. Expedia.com lets users name price of hotel. Credit scam on Expedia exposes e-retailing risks

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.