Financial branding goes global

Article Abstract:

Canadian financial institutions are launching branding campaigns in an effort to present a consistent image in a globalized market. In some cases, well-known long-standing brands such as Wood Gundy and Green Line Investor Services are giving way to a single brand. Industry officials say using a single global name makes more sense as financial services providers conquer new markets and establish new lines of services.

Financial Services, Finance and Insurance

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Scotiabank targets more baby boomers

Article Abstract:

Bank of Nova Scotia posted $844 million profit for first quarter 2006. The plans of the bank to achieve baby boomer client base are presented.

Commercial Banks, Sales, profits & dividends, Targets & Markets, Banking industry, Company sales and earnings, Company earnings/profit, Target marketing, Bank of Nova Scotia (Toronto, Ontario)

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