Firestone bid to reinflate its image hits a pothole

Article Abstract:

Bridgestone-Firestone Inc.'s media blitz got off to a shakey start when a snow storm prevented journalists from attending a tire testing facility tour in Fort Stockton, Texas. The company is trying to to repair its seriously wounded corporate image 148 deaths led to the recall of 6.5 million tires in August 2000.

Legal issues & crime, Cases, Protection and preservation, Corporate image, Wrongful death, Bridgestone/Firestone North American Tire L.L.C., Product recalls

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Firestone strives to win back confidence

Article Abstract:

Firestone/Bridgestone Inc. is predicting a $500-million (U.S.) loss in 2000 as fallout from the 148 deaths linked to the company's tires. In January 2001 Firestone will embark on a huge advertising campaign in an attempt to restore consumer confidence.

Strategy & planning, Rubber & Plastic Products, Plastics and Rubber Products Manufacturing, RUBBER AND MISC. PLASTICS PRODUCTS, Management, Consumer confidence, Rubber industry, Firestone Tire & Rubber Co., Bridgestone/Firestone Truck Tire Sales Co.

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BMO targets U.S. with its technology

Article Abstract:

An expansion plan into the United States has been announced by the Bank of Montreal. The plan, which focuses on the bank's mobile telephone banking technology, was introduced at the Jupiter Financial Services Forum.

Commercial Banks, Commercial Banking, Foreign operations, Geographic, Banking industry, Bank of Montreal

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