Getting the message: ad agencies face new challenges abroad

Article Abstract:

Many companies have launched global advertising campaigns in place of regional campaigns in an effort to reduce costs. Several Canadian advertising firms have developed global campaigns, and the overall effects of the change on the industry are examined.

Management, Advertising agencies, International aspects, Advertising campaigns

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Haunted by homicide

Article Abstract:

Perry's success has been jeopardized by the movie 'Heavenly Creatures,' which portrays the author as one of the teenage accomplices of the 1954 murder of Honora Parker. She believes that the film misrepresents her and the events of the murder.

Ethical aspects, Women writers, Women authors, Perry, Anne

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