Hey Mikey! Companies return to classic commercials

Article Abstract:

Marketers are resorting to well-known slogans and recognized characters and icons in commercials designed to rivet the attention of consumers who are tired of being bombarded daily with thousands of advertising messages. For instance, Life is reviving 'Mikey,' a four-year-old boy who will not eat anything except Life Cereal. The 'Mikey' ad was launched in 1972 and ran until 1984. It ranked among the top 10 places in TV Guide publication's list of the 50 greatest TV commercials of all time.

Corporations

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Dot-com's babe parade raises eyebrows

Article Abstract:

Dot-com and high-tech marketers are embracing the philosophy that sex sells in advertising. The trend is showing up everywhere from TV commercials to the banner ads of cyberspace. Ads that illustrate the trend include those of OneRedCube, ESPN.com, Women's Financial Network, UnderGroundOnline, VoiceStream Wireless and Cosmocom.com. In response to the trend, the National Organization forr Women is expanding its 'Watch Out, Listen Up!" study to monitor how women are portrayed in ads.

On-Line Information Services, Videotex & Teletext

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Sponsors line up for 'Survivor' sequel

Article Abstract:

CBS Inc is getting a lot of offers from companies wanting to sponsor the second edition of its hit reality show, 'Survivor.' General Motors, Visa, Anheuser-Busch and Frito-Lay are paying around $12 million each to return to sponsor 'Survivor: The Australian Outback' which will premiere on Jan 28, 2000, after Super Bowl XXXV. It adds up to more than $450,000 per 30- second ad and puts the show in league with top-priced series such as 'Friends' and 'Monday Night Football.'

Cable Networks, Cable Television Systems, CBS Broadcasting Inc.

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