An informal survey finds don't ask, don't tell is still observed on Madison Avenue

Article Abstract:

An informal survey of homosexual executives in advertising agencies discovers that most gay people are still reluctant to tell co-workers and clients about their homosexuality. In such a creative industry, known to have a lot of gay employees, there is still blatant homophobia and economic discrimination against those that choose to 'come out' at work.

Management development, Economic aspects, Employment, Gay men, Lesbians, Homophobia

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In an economic slowdown, a new push for accountability among account planners

Article Abstract:

Ad agency account planners, who work with creative departments to share the consumer-behavior data they collect, are aiming to become more relevant and accountable to marketers and agency colleagues. As the world economy slows, the professional organization Account Planning Group, wants its members to communicate more effectively and assist in generating advertising campaigns that are more efficient and influential.

Use of services, Evaluation, Influence, United States economic conditions, Marketing executives

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In a bit of creative recycling, an ad for a television show becomes a element of the show

Article Abstract:

The ABC show "Desperate Housewives" has taken an marketing concept developed for it by Ambient Planet, and worked the idea into one of the show's scripts.

Television Broadcasting, Marketing procedures, Contracts & orders received, Television broadcasting stations, Contracts & orders let, Marketing Management, Administration of Marketing, Methods, Television broadcasting industry, Marketing, Contracts, Television programs, Omnicom Group Inc., Contract agreement, Company marketing practices, Desperate Housewives (Television program), ABC Entertainment Television Group

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