Loews Cineplex plans interactive displays of commercial video clips in theater lobbies

Article Abstract:

Loews Cineplex plans to advertise future films through interactive displays in theater lobbies.

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In a push for ratings, a TV sitcom about the 70's plans to rerun ads from the disco decade

Article Abstract:

For television's May 'sweeps' period, Fox Broadcasting will show commercials from the period, and during "That 70's Show" for one night only. A character may be watching an ad on the show, but the ad will be run in its entirety. Advertisers such as Volkswagen, Dr. Pepper, Coca-Cola, KFC and Excedrin seem excited to be re-running vintage commercials, paying their regular $150,000 for a half-minute.

Television Broadcasting, Television broadcasting stations, Television, Television broadcasting industry, Fox Broadcasting Co., That 70's Show (Television program)

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No. 2 and No. 3 Movie Theater Chains Plan to Merge

Article Abstract:

AMC Entertainment and Loews Cineplex Entertainment plan to merge, not because either company needs rescuing, but to combine their marketing power and improve their clout with movie studios.

Acquisitions & mergers, Mergers, acquisitions and divestments, Company acquisition/merger, Company marketing practices, Movie theatres, AMC Entertainment Inc.

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