In this new campaign, the words of the advertisers are written on the subway walls

Article Abstract:

A new form of advertising is showing up in subway tunnels, as workers install illuminated ad panels, that, when seen from a speeding train, appear to be animated, in an effect similar to that of a flip book. Submedia has installed ads for Coca-Cola in the Atlanta subway, while Sidetrack Technologies is installing ads in the Kuaala Lumpur subway, and MotionPoster of England has announced contracts for subways in Germany and Seoul, South Korea. Advertisers will have to pay $35,000 to $250,000 a month for in-tunnel advertising.

Canned & Bottled Soft Drinks, Soft Drink Manufacturing, Advertising, Bottled and canned soft drinks, Advertising Activity, Outdoor advertising services, Outdoor Advertising, Display Advertising, Usage, Innovations, Soft drinks, Product information, Coca-Cola Co. (Atlanta, Georgia), Marketing industry, Soft drink industry, Subways, KO, Transit advertising, Submedia

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WPP Executive Resigns Over Remarks on Women

Article Abstract:

Neil French, a top executive at WPP Group, resigned after he answered a question about the lack of female creative directors in the advertising industry, by saying that women "don't make it to the top because they don't deserve to".

Executive changes & profiles, Agencies, Officials and employees, Appointments, resignations and dismissals, Beliefs, opinions and attitudes, WPP Group PLC, Sex discrimination against women, Advertising executives, Quotations, French, Neil, Glass ceiling

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