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Internet advertisers face a new enemy: people who click on ads with no intention of buying

Article Abstract:

Internet advertisers pay for their space by the number of users who click on their advertisement; which has left them vulnerable to people who are artificially driving up click rates.

Author: Zeller, Tom, Jr.
Publisher: The New York Times Company
Publication Name: The New York Times
Subject: News, opinion and commentary
ISSN: 0362-4331
Year: 2004

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Web Marketers Fearful of Fraud In Pay-Per-Click

Article Abstract:

Internet advertisers often pay the hosting service by the number of user clicks recorded, which can be problematic when trouble-makers repetitively click on an ad.

Author: Ives, Nat
Publisher: The New York Times Company
Publication Name: The New York Times
Subject: News, opinion and commentary
ISSN: 0362-4331
Year: 2005
Crimes against

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Some Colleges Falling Short In Data Security

Article Abstract:

A rash of incidences in which computer hackers have broken into college and university computer networks has officials worried.

Author: Zeller, Tom, Jr.
Publisher: The New York Times Company
Publication Name: The New York Times
Subject: News, opinion and commentary
ISSN: 0362-4331
Year: 2005
General services, Colleges & Universities, Colleges, Universities, and Professional Schools, Colleges and universities, Safety and security measures, Universities and colleges, Risk factors, Company systems management, Information management, Identity theft

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Subjects list: United States, Economic aspects, Company legal issue, Investigations, Fraud, Internet/Web advertising, Internet advertising
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