Surfer beware: advertiser's on your trail

Article Abstract:

DoubleClick, the Internet's biggest advertising company, is now tracking the online behavior of Web users even if they do not register with or purchased at a site. The database even identifies users by their actual names, addresses and real-world purchasing habits. Privacy advocates say the creation of the database will mean the loss of online anonymity for many Web-connected Americans.

Services information, Other Services Related to Advertising, Advertising Services NEC

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Investors dump DoubleClick on inquiry report

Article Abstract:

DoubleClick Inc's stocks suffered a large decline after the Federal Trade Commission (FTC) confirmed that the New York-based Internet advertising company is under routine investigation for alleged privacy invasions. The company went from a high of $113.75 per share to just under $97 per share on Feb 16, 2000, after investors learned of the FTC inquiry. DoubleClick has recently announced a new policy of allowing users to decline being monitored online.

On-Line Information Services, Financial analysis, Videotex & Teletext Svcs NEC, Internet services, Online information services

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Facing breakup, Gates to take case to people

Article Abstract:

Microsoft Corp is stepping up its public relations drive to sway public opinion to its favor. The world's largest software company has lost its case in a district court, which ruled that the company is a monopoly and harmed the competition. Government prosecutors are now calling for the break-up of the company, but the company plans to run a full-page ad in major newspapers to challenge the government's proposal. Chairman Bill Gates said the company will also take its case to a federal appeals court.

Software Publishers, Public affairs, Computer Software, Microsoft Corp.

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