CBS drops reruns as big advertiser pulls commercials

Article Abstract:

A repeat episode of CBS's "Family Law" was replaced when Procter & Gamble objected to the content of the episode. It was an Emmy-nominated show with Dana Delany as a guest star and a topic deemed by P&G to be too controvertial for a rerun, handguns. The show was replaced with a rerun of a show that was about spousal abuse. P&G spends close to $300,000 worth of advertising dollars per year on CBS television. CBS plans to rebroadcast the handgun episode later, and also to find alternate advertisers.

Television Broadcasting, Television broadcasting stations, Television, Soap, Cleaners, and Toilet Goods, TV Networks, Advertising Activity, Account Activity, Soap, Cleaning Compound, and Toilet Preparation Manufacturing, Soaps, Detergents & Toiletries, Television broadcasting industry, Toiletries industry, Consumer goods industry, Television networks, CBS Corp. CBS Television

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Ivory soap uses a bar that sinks, a $250,000 contest and old-style packaging to increase sales

Article Abstract:

Procter & Gamble's multimillion campaign for Ivory soap will feature ads, historical promotions, prize money for those who puchase one of the 1,051 bars that sink and retro packaging. Ivory was the 8th-best-selling bar soap in 2000 with 5.3% market share. Interbrand Hulefeld designed the sinking bar campaign in retro style magazine ads featuring the soap's 120-year heritage. Magazine ads will target women 20 to 40 with young families. About 55 million bars will feature packaging harkening back to Ivory's 19th-century design.

Campaigns, Soap and Other Detergent Manufacturing, Packaging, Soap and other detergents, Soaps, D.L. Blair Corp., Interbrand Hulefeld, Procter and Gamble Co.

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Future of '60 Minutes Wednesday' in Doubt

Article Abstract:

CBS may decide to cancel "60 Minutes Wednesday" because of trust issues stemming from the investigation into Dan Rather's usage of falsified documents to discredit George W. Bush's military records.

Labor force information, Management dynamics, Executive changes & profiles, Public affairs, Radio and Television Broadcasting, Radio & TV Broadcasting, Product discontinued, Management, Officials and employees, Employment, Beliefs, opinions and attitudes, Broadcasting industry, Public relations, Company business management, CBS Broadcasting Inc., Company public relations, Product discontinuation, 60 Minutes (Television program), Moonves, Les, Rather, Dan

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