Jenny Craig hires Monica Lewinsky

Article Abstract:

Jenny Craig Inc is using the endorsement of celebrity Monica Lewinsky to attract more customers and bolster its fortunes on the Wall Street stock exchange. The company's share value increased sharply immediately after Jenny Craig announced a $7.2-million advertising campaign with some of the ads featuring the former White House intern. Terms of Lewinsky's advertising contract were not disclosed. Jenny Craig has experienced declining sales and profits that have forced it to close 86 weight loss centers in the US and lay off 15% of its headquarters staff.

California, Health Clubs & Spas, Fitness and Recreational Sports Centers, Other staff changes & profiles, Health clubs, Jenny Craig Inc.

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Welcome to Atlanta's airport, brought to you by ..

Article Abstract:

The city of Atlanta, GA, may allow the sale of corporate sponsorships for Hartsfield Atlanta International Airport and Piedmont Park. Proponents of the plan say the naming rights for these municipal properties may easily fetch $15 to $50 million each year. Atlanta City Council Pres Robert Pitts says the idea is worthy of consideration, noting that every city is always short of funds. He cited as an example Ted Turner's sale of naming rights to the Omni sports arena to Royal Philips Electronics for $185 million for a 20-year term.

Organizational history, Georgia, Airports, Airport Operations

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Golf ball makers driving for the novices

Article Abstract:

Golf ball manufacturers are developing their products to time with national golf competitions. Taylor Made, Cobra and Nike will launch their newest golf ball series for the 1999 season. Golf club company Callaway Golf will likewise offer its golf line by Jan 2000. Golf ball sales increased 6.1% in 1998. Acushnet's premium Titleist and Spalding's Top- Flite brands are the current market leaders.

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