Benetton in spotlight

Article Abstract:

Benetton Group SpA's advertising campaign featuring portraits of convicted killers has received much criticism from coalition groups. A group called Benetton Be Gone is planning to protest the anti-death penalty campaign launched by Benetton. Another group called the National Organization of the Parents of Murdered Children is claiming that the firm is marketing murder for profit. However, Benetton is standing by its advertising campaign despite pending lawsuits from the states of Kentucky and Missouri for fraud and trespassing to get interviews from convicts in the death row.

Apparel Manufacturing, Apparel & Related Products, Benetton Group S.p.A.

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Kournikova charges the Net in $10M Lycos ad deal

Article Abstract:

Terra Lycos has signed up Anna Kournikova into a $10-million contract that will see the Russian tennis superstar endorsing the Internet search engine through TV, print, outdoor and online ads. The advertising campaign will kick with an online promotion on Lycos's Web site called 'Win Anna Stuff,' which will offer consumers $1 million in cash and other prizes. Kournikova is the most popular athlete on the Internet, getting twice as many search requests as Tiger Woods and Michael Jordan combined.

Online information services, Terra Lycos S.A.

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Alcatel to use Gehrig's famous farewell in ad

Article Abstract:

Alcatel will use baseball legend Lou Gehrig's famous 1939 farewell speech at Yankee Stadium in one of its TV spots, after concluding a deal with Gehrig estate. The French telecommunications company will reportedly alter the speech the way it modified Martin Luther King's 'I Have a Dream' address by digitally removing the spectators. Alcatel is paying six figures for Gehrig's speech, most of which would go to charities, such as the Eleanor and Lou Gehrig MDA/ALS Research Center in New York City.

Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing, Cellular Mobile Tel Equip, Wireless telephones, Alcatel N.V.

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