Lingerie retailer La Senza sets sights on selling bras

Article Abstract:

The top seller of lingerie in Canada, La Senza, will launch a new marketing campaign aimed at raising bra sales. La Senza, which is led by president and founder Laurence Lewin, made the announcement at the annual Retail Conference of Canada.

Women's and Girls' Cut and Sew Lingerie, Loungewear, and Nightwear Manufacturing, Bras, girdles, and allied garments, Bras & Bandeaux, Bandeaux, Conferences, meetings and seminars, Marketing, Company marketing practices, Brassieres, Bras, La Senza, Retail Conference of Canada

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It doesn't pay to be a snob, tony Holt Renfrew finds

Article Abstract:

Upscale retail store Holt Renfrew & Co. conducted consumer research to find out the reasons behind declining sales. Findings indicated that customers were discouraged by the unfriendly attitude of the salespeople in the shop.

Science & research, Personnel administration, Research, Human resource management, Beliefs, opinions and attitudes, Company personnel management, Sales personnel, Salespeople, Customer relations, Holt, Renfrew and Company Ltd.

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Danier Leather whips up interest

Article Abstract:

Danier Leather Inc has a new advertising campaign to market its affordable leather clothing and its electronic retailing presence to the world. The family-owned business began as a wholesaler in 1972.

Statistical Data Included, Advertising, Company Profile, Danier Leather Inc.

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