List prices are the latest technology dinosaur

Article Abstract:

Companies throughout the computer industry are eliminating list prices to stay competitive. The fierce marketing strategy of direct marketing companies has forced prices down and has led some companies to reevaluate the use of sticker prices that differ from actual street prices. NCR, Zenith Data Systems, Compaq and AST Research have all decided to revamp their pricing policies. Smaller companies that sell directly to customers can afford to offer one price that is less expensive than the dealers who are offering products at a markup. Dell Computer Corp is involved in a few legal battles with other manufacturers over marketing and advertising campaigns that may unfairly depict product comparisons.

Microcomputers, Toshiba Corp., Prices and rates, Marketing, Column, Dell Inc., DELL, Distribution channels, Microcomputer, Market Analysis, Retailing, Marketing Strategy, Pricing Policy, Direct Market Channel

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Networld: the talk is of strategic partnerships

Article Abstract:

The Networld 1991 trade show reflects a growing trend in the computer industry, where strategic partnerships are forming in a wide range of markets. IBM announces that it will begin supporting Novell Inc's NetWare network operating system, versions of which Novell is developing for IBM's midrange systems and high-end microcomputers. The network operating software will run on top of OS/2 and the AIX-UNIX operating system; IBM is working on altering the software so its LAN server network operating software runs seamlessly with Netware. Rival companies indicate that the Novell-IBM alliance is good for the computer industry.

Prepackaged software, Planning, Conferences, meetings and seminars, Computer industry, Product development, Technological forecasting, International Business Machines Corp., IBM, Trade shows, Novell Inc., NOVL, column, Strategic Planning, Trade Show, Future of Computing, Computer Software Industry, 1991 AD, NetWorld+Interop, NetWorld

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