Marketers put a price on your life

Article Abstract:

Marketers are intent on improving brand loyalty as they consider the lifetime value of a loyal consumer. This has become the current marketing trend for many companies because of several factors, including the tendency of consumers to stick to tried-and-true brands due to the limited time they have for brand decisions. Marketers would also spend less in maintaining customer loyalty than capturing new ones. In addition, marketers also benefit from the consumer information that the Internet can provide.

Marketing

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Clicks-and-mortar world values brands

Article Abstract:

Retailers are seeing the importance of blending virtual and actual stores to give customers the leeway they need in shopping. This idea is based on the '360-degree marketing' philosophy, which puts the consumer at the center of the shopping process. The idea is set to be exemplified in the coming online store that Wal-Mart will establish. Wal-Mart's online presence, based on the 360-degree idea, is expected to draw huge traffic mainly because of the retailer's off-line locations.

Market information - general, Retail Trade

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Web opens hard-to-reach markets to advertisers

Article Abstract:

Advertisers are beginning to learn that the Internet can be a good way to reach consumers classified by demographics and psychographics. While traditional media such as TV and radio have been good tools for reaching the mass market, Internet users are more readily definable in terms of age, ethnicity and other measures. The easy availability and wide reach of the Internet have attracted all classes of consumers.

Advertising Management-Electronic Media

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