Microsoft to pitch a new hardball

Article Abstract:

Microsoft Corp Chmn and CEO William H. Gates, seen by some as the most powerful man in the computer industry, promises 'a crusade' on behalf of a new way of using computers. Software engineers at Microsoft call the concept 'information at your fingertips.' The idea is that all data needed in any endeavor would be accessible from a desktop computer. Implied is a networked software system in which users do not activate specific software applications, but rather work on documents, calling up tools as they are needed for particular functions. Such an approach is a form of what is called object-oriented software, which uses programs packaged in modules that can be put together like building blocks. In his keynote address at Comdex/Fall 1990, Gates will talk about strategic areas considered targets by Microsoft: operating software, local-area networks, notebook computers and multimedia technologies.

Prepackaged software, Computer software industry, Software industry, Microsoft Corp., Gates, Bill, MSFT, Comdex, Comdex-Fall, 1990 AD

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I.B.M. forces a reshuffling of the deck

Article Abstract:

There is a realization at IBM that the future of the computer business is likely to depend on semiconductor technology at the bottom of the industry and on operating systems software at its top. According to Jack D. Kuehler, president at IBM, the company is working to reconcile these areas. IBM is looking for partnerships with other companies, and in the week of Jul 1, 1991, IBM made a major move by agreeing to a joint venture with Apple Computer Inc. IBM has made other agreements with hardware manufacturers, software publishers and semiconductor companies, aiming to take maximum advantage of systems that Apple and IBM will jointly develop. And prospects are brighter for IBM's OS/2 operating system, which IBM is promoting in competition with Microsoft Corp. IBM will license its RS/6000 workstation chip to Apple, positioning the RS/6000 as a possible industry standard.

Standard, Standardization, Contracts, Competition, Cooperative Agreements, Open Systems, Kuehler, Jack D.

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The first draft of I.B.M.'s future

Article Abstract:

IBM announces that it will separate its $2 billion printer business and its $11 billion disk storage business from its mainframe division. IBM Chmn John Akers notes that the move is intended to increase IBM's competitiveness in these two markets. The move is part of a larger restructuring that the company is currently undergoing. Akers notes that software and services will be the fastest growing portions of the computer industry and states that IBM will pursue these markets rigorously. In an effort to bridge the apparent conflict of interest in the IBM line of products, Akers emphasized that he is ready to provide customers with whatever they choose, be it mainframe solutions or local area networking solutions.

Office machines, not elsewhere classified, Organization Structure, Reorganization, Decentralization

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