Mitsubishi Looks for Buyers and Its Niche

Article Abstract:

Suffering from declining market share, Mitsubishi Motors North America is looking to make a turnaround through branding and marketing. Financial and quality problems at Mitsubishi's parent company make the job harder. Finbarr J. O'Neill, renowned for his turnaround of Hyundai, was hired last fall and has launched new advertising and warranty offers, emphasizing the performance of Mitsubishi's cars.

Japan, Motor Vehicles and Equipment, Mitsubishi Motors Corp., Mitsubishi Galant (Automobile), Automotive industry, Mitsubishi Motors North America Inc.

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Fitting In the Odd Piece

Article Abstract:

After years of disappointing sales and losses at its Saturn division, GM has decided take over more management decisions and change marketing strategy in hopes of turning around the brand.

Sales, profits & dividends, Parent-to-subsidiary activities, Subsidiary-to-parent activities, Company sales and earnings, Company earnings/profit, Saturn Corp., Trade shows, Subsidiaries, divisions and units

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Chrysler Aloof, So Far, From Latest Incentive War

Article Abstract:

Ford Co. and General Motors Corp. fight for market share with increased buyer incentives for their trucks and SUVs. Chrysler is seeing higher sales without higher incentives.

Market information - general, Ford Motor Co., F, Chrysler L.L.C., Inventory data

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