NCR's ad talks of 'wrong choice.' (NCR Corp. resists takeover attempt by AT and T)

Article Abstract:

A full-page advertisement run by NCR Corp in major national newspapers on Dec 17, 1990, mocks AT and T as being the 'wrong choice.' NCR is attempting to fight off AT and T's hostile takeover attempt, which takes the form of a $90-per-share cash offer directly to shareholders. The NCR advertisement is a common tactic in takeover battles, in which companies often use the public relations arena to challenge their opponents. Advertising analysts note that the advertisement did not attack AT and T on its most vulnerable issue - the company's loss of up to $2 billion in the course of unimpressive attempts to enter the computer industry on its own.

Usage, Economic aspects, Advertising, Tender offers (Securities), Tender offers, Advertising (Industry), Stock

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NCR's talks with AT&T break down

Article Abstract:

Talks between NCR Corp and AT&T have broken down. There is still no resolution concerning the attempted takeover by the telecommunications giant. After five hours of meetings the negotiations ended with AT&T saying it will continue to plan an attempt to oust the current NCR board of directors at a special shareholder meeting on Mar 28, 1991. AT&T will pay $100 per share for NCR stock if 80 percent of NCR stockholders vote to replace the current board with a board sanctioned by AT&T.

Computer peripheral equipment, not elsewhere classified, Negotiations, Strategic Planning, Negotiation

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