Sales smarts rule Internet

Article Abstract:

Dot-com companies are scrambling to recruit top marketing executives as Intenet companies shift their focus from technology to marketing. Technology experts are still in demand, but once the product or service is developed, marketing becomes a paramount concern. Online companies, sitting on huge amounts of venture capital, are in some cases pirating marketing talent from established companies.

Marketing procedures

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Dot-com traffic surges

Article Abstract:

Dot-com companies that advertised during the Jan 2000 Super Bowl saw a phenomenal increase in traffic days after the major sporting event. OurBeginning.com, Computer.com and MicroStrategy said they were more than satisfied with the increase in traffic. By boosting traffic, the companies also hope to convince venture capitalists and Wall Street to back their initial public offerings.

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Nortel builds brand with soft touch

Article Abstract:

Nortel Networks has launched a brand building campaign that takes a softer approach atypical for a technology company. The 'Question' TV ad, which debuted in the Oct 1999 World Series, asks viewers, 'What do you want the Internet to be?' Milan Bekich, the company's vice president of advertising, said the ad has had a dramatic impact on brand awareness by reaching a broad audience that includes both technical and non-technical people.

Nortel Networks Corp.

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