On slopes, CIBC has its Olympic dream

Article Abstract:

Canadian Imperial Bank of Commerce paid for an insurance policy of $36,000 to skier Thomas Grandi to boost CIBC's brand value and improve the bank's chances of winning sponsorship rights for the Vancouver Games in 2010. His win would help Alpine Canada land more sponsors in the Olympics coming to Canada in 2010.

Commercial Banks, Patents & copyrights, Banking industry, Intellectual property, Canadian Imperial Bank of Commerce

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From the silver screen to the small screen: Filmmakers see art in TV advertising

Article Abstract:

Director Jean-Marc Valle, who won eight awards for C.R.A.Z.Y film at Genies, says that he likes to tell stories in a short span of time. Various directors' views on the subject are detailed.

Advertising, MOTION PICTURES, Motion Picture and Video Industries, Advertising Activity, Achievements and awards, Motion picture industry, Movie industry, Filmmakers, Movie directors, Valle, Jean-Marc

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Ad budgets receive third-quarter boosts

Article Abstract:

The results of Institute of Communications and Advertising survey, on the rise in marketing budgets for Canadian manufacturing companies, are presented.

Operational Budgeting, Manufacturing industry, Manufacturing industries, Surveys, Business budgets

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