Online brokerages go from clicks to bricks

Article Abstract:

Online brokerages are opening branch offices to provide their customers with a more personal touch. One example is DLJdirect which has opened a branch office in Florida and is planning to establish more offices in New York, Chicago, Philadelphia, Atlanta, Dallas and Silicon Valley. The online broker is also expanding its services by offering credit cards. Other brokers that are planning or have already opened branch offices are E-Trade, Web Street and Mydiscountbroker.com.

Strategy & planning

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Brokers rush to provide wireless investing

Article Abstract:

Stockbrokers are offering customers new ways to invest in stocks. The investment trend is geared towards investing online through mobile phones, pager and little hand-held organizers to replace personal computers.The trend is expected to be the next wave of growth in industry. The trend makes buying stockes even easier and cheaper although it makes choosing an online broker a tougher deal. The points to consider when choosing an online brokerage firm are discussed.

Market information - general

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NDB lures investors with a little fowl play

Article Abstract:

National Discount Brokers lures investors with its unique marketing idea. The company's new accounts have soared 75% since Aug 2000, when its automated phone system added an option to hear the duck quack. The toll- free number has cost National Discount Brokers only $8,000 a day but its ability to reach 8 million people is comparable to 400 TV commercials which would have cost the company tens of millions of dollars.

Marketing procedures, National Discount Brokers

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