PepsiCo calls on J. Walter Thompson to develop a $10 million campaign for its bottled water

Article Abstract:

PepsiCo has selected J. Walter Thompson agency to create commercials, print ads and a new tag line for its bottled water, Aquafina. Sales of nonsparkling water have skyrocketed in the U.S. to more than 1.2 billion gallons last year.

Bottled Water, Bottled Water Manufacturing, Bottled drinking water, Bottled water industry

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A new campaign will try to differentiate Lipton's Iced Tea from its main competitors

Article Abstract:

Lipton's Iced Tea's market share has declined from 10.8% in 1997, to 9.5%, in 1999. Sales of premium teas against all other soft drinks have increased: 3.7% in 1998; 5% in 1999. The Pepsi/Lipton Tea Partnership plans to spend $9.9 mil this year on advertising.

Use of services, New orders received, Campaign Launched, Account Activity, Statistical Data Included, Pepsi/Lipton Tea Partnership

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Marketers are continuing their search for efficient haven in a storm-tossed economy

Article Abstract:

Dell Computer Corp. will consolidate its account, choosing the Chicago office of DDB Worldwide, which comes as a blow to Lowe Lintas. Goodyear Tire & Rubber Co. has named Goodby, Silverstein & Partners to its North American account. PepsiCo has named the Chicago office of FCB to its Aquafina account.

Electronic computers, Electronic Computer Manufacturing, Computers & Auxiliary Equip, Rubber & Plastic Products, Plastics and Rubber Products Manufacturing, RUBBER AND MISC. PLASTICS PRODUCTS, Computer industry, Plastics industry, Dell Inc., DELL, Rubber industry, DDB Worldwide, GT, Goodby Berlin & Silverstein, Goodyear Tire & Rubber Co., FCB Chicago, DDB Worldwide Chicago, Goodby, Silverstein and Partners

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