Permutations Push Oreo Far Beyond Cookie Aisle

Article Abstract:

The Oreo cookie has several new friends on the supermarket shelf in the form of variations on the orginal Oreo . Known as the line extension approach to nre product development , Kraft has been creating new Oreo cookies, such as the Fudge Mint Covered Orea, the Oreo Double Stuf, M ini Oreo, Double Delight Oreo, Uh-Oh Oreo, Oreo Cookie Barz, Foorball Oreo, and Oreo Cookie and Cream Pie. The ultimate Oreo promotion involves a cookie that turns blue when dunked in milk and awards the user, or consumer, a $1 million dollar prize for having purchased the right package with the winning cookie.

Product introduction, New Products/Services, Cookie and Cracker Manufacturing, Cookies and crackers, Cookies & Wafers, Cookies & Ice Cream Cones, Sandwich Cookies, Food industry, Marketing, Company marketing practices, Cookies, Distribution management software, Kraft Foods Inc., Food and beverage production/distribution software

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Amid Talk of Deal With I.B.M., Lenovo of China Sheds Some Obscurity

Article Abstract:

Chinese computer manufacturer Lenovo is in talks to buy IBM's PC business, but it is virtually unknown outside China in spite of leading the non-Japanese Asian market.

Electronic computers, Acquisitions & mergers, Market share, Management dynamics, Management, Computer industry, Mergers, acquisitions and divestments, Microcomputer industry, Company acquisition/merger, International Business Machines Corp., IBM, Company business management, Company market share

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Horse Trading for a Venture in China

Article Abstract:

Goldman Sachs agreed to lend money to a failed Chinese brokerage firm in exchange for permission to start a joint venture investment bank with the government of China.

Investment Banking and Securities Dealing, Government expenditures, Investment Banking, Joint ventures, Contracts & orders received, Global Marketing, Security brokers and dealers, Contracts & orders let, Investment banks, Economic policy, Contracts, Contract agreement, Company joint venture, The Goldman Sachs Group Inc., International marketing

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