Ritzy Holt's targets the common people

Article Abstract:

Holt's Renfrew & Co. Ltd., a department store chain, has shifted its marketing strategy from targeting merely Canada's upscale market to a much broader and younger range of customers. As part of the strategy, Holt's Renfrew has started exhibiting musical shows at its 11 outlets from British Columbia to Quebec and has started selling its own private-label apparel and accessories, which carry mid-range prices that are comparable with items sold at other department stores. Richard Blickstead, Holt's Renfrew's senior VP of marketing and strategic planning, countered talks that the company is moving downscale, stressing the middle-aged, affluent market will remain an important factor to the company's overall strategy.

Comment:

Shifts marketing strategy from targeting merely upscale market to much broader and younger range of customers

Marketing procedures, Article, Holt's Renfrew and Company Ltd.

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Sears CEO took home bigger salary

Article Abstract:

Sears Canada Inc Chairman and CEO Paul Walters received a salary of C$550,000 and a bonus of C$1.02 million in 1998, up from C$466,900 in salary and C$653,660 in bonus in 1997. In addition, Walters also took home C$172,672 in compensation that included C$75,267 in club membership fees. Meanwhile, Sears Canada President and COO James Clifford's bonus in 1998 rose to C$761,158 from C$662,480 in the previous year, but his salary declined to C$433,229 in 1998 from C$449,080 in 1997.

Management development, Sears Canada Inc.

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