An investment bank drops the traditional

Article Abstract:

Robertson Stephens has launched print and TV ads designed by Weiden and Kennedy. The campaign is designed to build on the San Francisco investment banking company's 23 year history of financing high technology businesses.

Investment Banking and Securities Dealing, Use of services, Investment Banking, New orders received, Television, Advertising Activity, Security brokers and dealers, Account Activity, Statistical Data Included, Investment banks, Robertson Stephens, Wieden and Kennedy Inc.

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Oracle defies wisdom by using itself to pitch its software products

Article Abstract:

The San Francisco, CA office of Grey Worldwide is handling the new Oracle Corp. ad account. The account, worth $40 million in the US and $100 million worldwide, is innovative in that the company itself is promoting the fact that it has saved one billion dollars over the past year by using its own E-Business Suite software package. The campaign has been praised for its simplicity and directness and for not using the shock or celebrity-spokesperson ad formulas.

Prepackaged software, Computer Software, Software Publishers, Advertising, Campaign Themes, Computer software industry, Software industry, Software, Oracle Corp., ORCL, Grey Worldwide New York

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