Star attraction - sales pitch: when it comes to big money in sport, winning isn't everything

Article Abstract:

Athletes in individual sports such as tennis more easily build national recognition than team-sports players. Often, appearance and eloquence trump accomplishment, as Martina Hingis trails Anna Kournikova's $15 million in endorsements. The marketability of Australian stars such as Pat Rafter and Kirean Perkins is analyzed, along with the doubling of Australian sports sponsorship, to $700 million annually, since 1990.

Industry Overview, Australia, Sports sponsorship, Popular culture, Endorsement advertising

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Perfect pitch, old thing

Article Abstract:

The background, career and personality of Henry Blofeld, radio cricket commentator and expert, are discussed. His passion for and knowledge of cricket and his unique style of commentating are explored.

Behavior, Interview, Personalities, Media coverage, Cricket, Cricket (Sport), Radio broadcasting of sports, Sports radio programs, Blofeld, Henry

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Big pitch

Article Abstract:

The launch of the movie Goal! is discussed. This film depicts the trials and tribulations of a talented soccer player.

Evaluation, Soccer players, Goal! (Motion picture)

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