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Sun Life mounts ad blitz

Article Abstract:

Sun Life Financial Services of Canada Inc. launched a one-day advertising campaign to try to convince investors, customers, and the federal government that its $6.8-billion takeover bid for Clarica Life Insurance Co. is a good idea.

Author: Partridge, John
Publisher: Bell Globemedia Interactive
Publication Name: Globe & Mail (Toronto, Canada)
Subject: News, opinion and commentary
ISSN: 0319-0714
Year: 2001
Acquisitions & mergers, Marketing procedures, Advertising Activity, Marketing, Abstract, Clarica Life Insurance Co.

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Sun Life reported to sell U.K. fund unit

Article Abstract:

Reports claim that Sun Life Financial Services of Canada Inc. will sell a British fund management business.

Author: Partridge, John
Publisher: Bell Globemedia Interactive
Publication Name: Globe & Mail (Toronto, Canada)
Subject: News, opinion and commentary
ISSN: 0319-0714
Year: 2001

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Subjects list: Canada, Mergers, acquisitions and divestments, Insurance industry, Life insurance industry, Life insurance, Sun Life Financial Services of Canada Inc.
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