Swallow the leader

Article Abstract:

Issues are presented concerning the launch and marketing of new products by the health supplements and vitamins industry. The acquisition of leading brands by F.H. Faulding & Co and its influence on the market sector are discussed.

Economic aspects, Economic policy, Dietary supplements industry, Health behavior, F.H. Faulding and Company Ltd.

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Media maelstrom

Article Abstract:

Issues are presented concerning the negotiations between television companies and advertisers over the rates charged for advertisements. The performance of media stocks in 2000 is discussed.

Prices and rates, Television advertising, Securities, Mass media

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Watch this space

Article Abstract:

The current status and future prospects for the advertising industry in Australia are assessed. Sales trends and expectations are discussed.

Analysis, Australia

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