'Ted' tells a tale of success for Monster.com ad campaign

Article Abstract:

Monster.com's 'Ted' TV spot drew a strong approval rating from USA Today's Ad Track survey. The 'Ted' ad is geared towards informing workers that they can rely on Monster.com to solve their career or employment problems. The company claims through the ad that a routine online resume posting would make any job applicant the most sought-after employee. The Ad Track survey showed that 26% of the total respondents like the 'Ted' ad a lot, while 30% considered the ad effective, while 51% considered it 'somewhat effective.'

On-Line Information Services, Videotex & Teletext Svcs NEC, Internet services, Online information services, Monster Worldwide Inc.

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Competitive companies put a premium on juice customers

Article Abstract:

Leading orange juice makers are taking their brand messages to TV with costly ad campaigns. The chilled premium juice category is expected to get a lot moe competitive. The top two orange juice brands are battling fiercely over every tenth of a point in share. New ads for PepsiCo's Tropicana and Coca-Cola's Minute Maid use new themes to try to differentiate their brands for the commodity.

Frozen Fruit, Juice, and Vegetable Manufacturing, Frozen Orange Juice

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