The secret weapon to get your dollar

Article Abstract:

Paco Underhill is a retail anthropologist who uses sophisticated surveillance methods to monitor the behavior of shoppers. His company advises retailers how to make shopping easier and more enjoyable for people. He says shoppers look for a pleasant shopping experience, and are not always concerned about prices. Some stores attract customers by holding singles' nights and offering children pony rides.

Psychological aspects, Retail industry, Retail trade, Shopping, Consumers

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Bell ringer

Article Abstract:

Managing director of Southern Cross Broadcasting, Tony Bell, has turned a small company into an emerging media empire in less than ten years. Bell's company is worth 430 million Australian dollars in 2001 and this will reach 700 million in July.

Finance, Mass media industry, Bell, Tony, Southern Cross Broadcasting Ltd.

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