The trouble with Harry

Article Abstract:

Australian publishing had a bad year in 2000 and only the Harry Potter phenomenon prevented it from being worse. The problems were caused by the GST and foreign exchange changes, but booksellers will have to adapt to cope with this situation.

Australia, Economic aspects, Booksellers, Bookstores

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Better red than dead

Article Abstract:

Levi Strauss hopes to reverse its declining sales by tuning in to youth culture, listening to what young people want, and adapting their marketing strategies. Their market value has fallen by US$ 6 billion since 1996.

Production management, Management, Marketing, Levi Strauss & Co., Fashion merchandising, Jeans (Clothing)

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Nothing for something

Article Abstract:

Television advertisements are becoming more obscure, with expensive imagery replacing conventional messages and advertisers appealing to consumers' personal values rather than the features of their products.

Psychological aspects, Advertising, Television advertising, Brand name products, Brand names

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