Thirsty worker

Article Abstract:

Peter Ritchie was the man responsible for bringing McDonald's to Australia, and in 1998, he is beginning work anew for a purified water company called Culligan. Although the company's product is less controversial, many of the business problems he is facing now are similar to those at McDonald's. Some aspects such as marketing are different in that customers expect Cullingan to demonstrate the benefits of his purified water compared to what they get free at their kitchens.

Planning, Economic aspects, Behavior, Drinking water, CUL, Culligan Water Technologies Inc., Ritchie, Peter

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Plane truth

Article Abstract:

Gary Toomey, head of the recently merged Air New Zealand-Ansett airline, sees the challenges at the troubled airline as opportunities. Toomey's strategy includes expansion, improving the brand and integration.

Management, Airlines, Interview, Toomey, Gary, Air New Zealand-Ansett

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