To viewers' delight, Visa humbles celebrities

Article Abstract:

Visa's new advertisements for its check card has received praises for both its effectivity and creativity. The commercials, one featuring singer Tony Bennett and another starring supermodel Linda Evangelista, portrays the celebrities being unable to write checks for their purchases because they do not have identification. The ads, which have been compared to the "Do You Know Me?" ads of American Express in the 1980s, received a 24%-approval rating from respondents with family income of more than $50,000 annually, according to Ad Track.

Comment:

Its new advertisements for its check card has received praises for both its effectivity and creativity

Commercial Banks, Commercial Banking, Visa Inc.

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ABS's wisecracking yellow ads tickle viewers pink

Article Abstract:

ABC, for the second straight year, has launched a yellow advertising campaign to promote television watching. The network used billboards, bus kiosks, umbrellas and beach barrels to get the message across to consumers nationwide. ABC also took note of the criticisms on its campaign in 1997 and has earned a good rating from USA TODAY's Ad Track, with the majority of supporters belonging to the 18- to 24-year-old range. The promotion is considered as the biggest campaign ever undertaken by a broadcast network.

Comment:

Has launched a yellow advertising campaign to promote television watching

Motion Picture and Video Industries, Motion Picture & TV Production, ABC Inc. (Burbank, California)

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Nike taps into cross-training culture

Article Abstract:

Nike's advertising campaign for its cross-trainers is well received by consumers, according to Ad Track, USA Today's exclusive survey. The campaign featured popular athletes such as Mark McGwire, Michael Jordan, Greg Maddux and Tom Glavine, as well as nonsports celebrities such as rock musician Gene Simmons and TV actor Heather Locklear. According to Ad Track, the campaign is the second-most popular Nike campaign since 1995.

Rubber and Plastics Footwear Manufacturing, Canvas Footwear, Nike Inc.

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