Toyota Canada launches Camry coupe

Article Abstract:

Toyota Canada Inc. has unveiled its new Camry Solara coupe primarily aimed at empty-nesting baby boomers. Rolling out a two-door coupe is a hit-or-miss strategy in part because Toyota has not established a reputation as a manufacturer of sports cars. The Solara, which is already being produced at Toyota Motor Manufacturing Canada Inc. (TMMC) in Cambridge, Canada, can be purchased for a suggested retail price ranging from a starting rate of C$26,245 to a fully loaded C$34,055. The Solara is going up against the Accord coupe from Honda of America Manufacturing Inc. in Marysville, OH, in the auto market's coupe segment.

Comment:

Unveils new Camry Solara coupe primarily aimed at empty-nesting baby boomers

Product introduction, Hardtops, Toyota Canada Inc., Coupes (Automotive)

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Marketing race accelerates auto maker's spending

Article Abstract:

The marketing costs of automakers in Canada are expected to increase when General Motors of Canada Ltd. decides whether it has to recover market share after a massive strike ended. Senior executives of GM, Honda Canada Inc., Ford Motor Canada Inc., Toyota Canada Inc. and Chrysler Canada Ltd., are also saying that marketing costs are on the rise. Though firms will not specify their spending on marketing tools such as customer incentives and advertising, industry sources calculate that the figure is close to C$1 billion annually.

Comment:

Canada: Automakers's marketing costs are expected to rise when General Motors of Canada decides it should recover market share

Autos by Body Type, Automobiles

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Plymouth brand, Dodge cars dropped by Chrysler Canada

Article Abstract:

Chrysler Canada Ltd is trimming its product lineup in Canada as part of its new marketing strategy. The streamlined lineup will not include the Plymouth brand and Dodge cars. This means that the company will only sell Chrysler cars, Dodge trucks and Jeep sport-utility vehicles in Canada. Company president Ed Brust said the lineup is essentially the same products that the company has around the world, except in the US.

Automobile and Light Duty Motor Vehicle Manufacturing, Motor Vehicles, Chrysler Canada Inc.

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