Christopher Reeve is sanguine about his Madison Avenue connections, but some are skeptical

Article Abstract:

Actor Christopher Reeve is now undertaking television commercial directing as part of his new production interests. With a contract from TAG Pictures Inc., a New York City TV commercial company, he hopes that a combination of his reputation and his selection of trustworthy corporations will enhance the corporate products and services for which he is directing TV commercials.

Spokesperson, TV Commercial Production, Contracts, Endorsements, Television advertising production companies, Television advertising production, Reeve, Christopher (American actor), TAG Pictures Inc.

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Using shock to peddle the goods: whether realistic or humorous, advertisers make use of death and dying

Article Abstract:

New commercials developed for Toshiba, Toyota, FedEx and the Discover card are grabbing television viewers' attention by using death and dying in the ads. This taboo subject, whether depicted in a serious or humorous way, is being used to shock audiences jaded by sexual imagery in advertising.

TV Advertising, Media Representatives, Campaign Themes, Innovations, Television advertising, Ethical aspects, Death, Marketing industry

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Independent film producers are turning to new kinds of outdoor promotions to fill theaters

Article Abstract:

Independent film makers traditionally spend no more than $200,000 to promote a new release. This is spent on movie listing pages and 'wild posting,' the affixing of posters to rundown buildings and at urban construction sites. Other outdoor ads have been in bus shelters, subways and telephone kiosks. Lot 47 will spend an extravagant $60,000 to place one billboard on the Long Island Expressway for two months, advertising the movie, "L.I.E." The producers are hoping for a lot of local interest.

Campaigns, Motion Picture Production, Outdoor advertising services, Outdoor Advertising, Display Advertising, Marketing, Advertising, Motion picture industry, Movie industry, Movie production, Independent films, Independent movies

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