Virtual billboards: the ad industry's answer to zapping has arrived

Article Abstract:

Three firms have developed virtual billboards based on digital mapping technology. The systems let advertisers superimpose their logo or picture on top of a video image, allowing advertiser to tailor their message to several different markets. Televised sports are the main application.

Product development, Advertising, Television advertising, Television broadcasting of sports, Sports television programs, Advertising media, Video Image Inc.

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Cultural differences

Article Abstract:

Barings PLC, one of the City of London's most enduring financial institutions, collapsed in Mar 1995 under the weight of huge losses sustained in the derivatives market. The firm blames Singapore-based trader Nicholas Leeson for the losses. Barings' corporate culture is examined.

Banking industry, Economic aspects, Finance, Investigations, Cover Story, Derivatives (Financial instruments), Leeson, Nicholas W., Barings PLC

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The Dolly debate; a sheep cloned in Scotland raises hopes and fears about fantastic technology

Article Abstract:

Alan Coleman, Ian Wilmut and their colleague's report of Dolly, a sheep they had cloned, sparked widespread public speculation about how cloning could be abused. Some feared that dictators might clone themselves, for example, and many called for a ban on cloning altogether.

Public opinion, Cloning, Animal genetic engineering, Coleman, Alan, Wilmut, Ian

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