Virtual stores' biggest fear: holiday outages

Article Abstract:

Online retailers are wary of the huge volume of Internet buyers during the 1999 holiday season that might result in outages such as what was experienced by Amazon.com and ToysRUs.com. To prepare for such problems, e-commerce sites are adding more servers, bandwidth and customer service representatives to handle a high volume of shoppers. Internet traffic during the 1999 holiday season is expected to double from 1998.

Strategy & planning

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Net shoppers grumble, will be back

Article Abstract:

Online shoppers had positive experiences in shopping through the Internet and will do more online shoping in the future, despite troubles in finding the exact products and Web sites. However, some expressed disappointment over the dissatisfactory service delivered by some online retailers. The top stores are partly to blame for customer disgust as they hurried their transition to the Internet.

Marketing procedures

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