Stakes high in Apple's bet on PC

Article Abstract:

Apple is planning to release its Newton MessagePad personal digital assistant on Aug 2, 1993, and the industry is anxiously awaiting to see if the product is a hit or a bust. Apple Chmn John Sculley, who has long touted the huge market that products such as Newton would create, has recently scaled down his expectations, stating that he would be content if the initial sales figures for the Newton range between 7,000 to 8,000 units a month. Apple is counting on the Newton to re-boost its reputation and finances, following announcements of decreasing margins and a 2,500-employee layoff. In general, those who have used the test versions of Newton have been impressed by the product's intuitiveness. But the product's retail price will have a large part in determining its market success.

Prepackaged software, Hand-held computers, Handheld computers, Computer industry, Product development, Marketing, AAPL, Personal digital assistants, Apple Inc., Marketing Strategy, Apple Newton MessagePad (Personal digital assistant), Personal Digital Assistant

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Hyundai to move its PC unit to U.S

Article Abstract:

Hyundai Electronics Industries is moving its operations to Silicon Valley in an effort to keep up with the industry's technological pace. Hyundai is moving to San Jose, California, and will manage all of its design, marketing, manufacturing and administration from the new location. The company is also hiring Edward D. Thomas, a former executive at CompuAdd and IBM, to head the new personal computer operation which has been renamed Hyundai Information Systems. The company employs about 13,000 workers and the relocation will not involve any work force reduction plans. All employees will be either relocated or absorbed into other divisions. Hyundai has been slow to bring new products to market and has only a two percent share of the US desktop computer market.

Management, Location, Employee selection, Business relocation, Hyundai Electronics Industries Company Ltd., Executive, Strategic Planning, Market Analysis, Personnel Management, Hiring, Facility Location, Moving a Facility

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