WestJet targets rival's fewer frills
Article Abstract:
The plans of WestJet Airlines Ltd. to enhance passenger amenities, following removal of passenger benefits by Air Canada, are presented.
Publisher: Bell Globemedia Interactive
Publication Name: Globe & Mail (Toronto, Canada)
Subject: News, opinion and commentary
ISSN: 0319-0714
Year: 2005
Services discontinued, Air Canada, Service discontinuation
Publication Name: Globe & Mail (Toronto, Canada)
Subject: News, opinion and commentary
ISSN: 0319-0714
Year: 2005
User Contributions:
Comment about this article or add new information about this topic:
WestJet plans include customer perks, alliances with other airlines
Article Abstract:
The marketing strategies of WestJet Airlines Ltd., in order to attract airline passengers through service upgrades, are presented.
Publisher: Bell Globemedia Interactive
Publication Name: Globe & Mail (Toronto, Canada)
Subject: News, opinion and commentary
ISSN: 0319-0714
Year: 2005
Marketing procedures, Marketing, Frequent flyer programs, Company marketing practices, Customer relations
Publication Name: Globe & Mail (Toronto, Canada)
Subject: News, opinion and commentary
ISSN: 0319-0714
Year: 2005
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: Canada, Airlines, Service enhancement, WestJet Airlines Ltd.
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