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News, opinion and commentary

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High roller

Article Abstract:

Rolls Royce's new offering Phantom has resurrected its image and technology along with its look. The old boy comfort is wrapped in a new technology, which is powerful, and a well-crafted car in spite of its price tag.

Author: Hawley, Jonathan
Publisher: A C P Computer Publications
Publication Name: The Bulletin with Newsweek
Subject: News, opinion and commentary
ISSN: 1440-7485
Year: 2004
United Kingdom, Product introduction, New Products/Services, Rolls-Royce Motor Cars Ltd.

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Automakers: Industry has gone global

Article Abstract:

The author examines the globalization of the automobile industry. Topics include international marketing, target marketing, and profit margins.

Publisher: USA Today
Publication Name: USA Today
Subject: News, opinion and commentary
ISSN: 0734-7456
Year: 2003
United States, Forecasts, trends, outlooks, Financial management, Automobiles, Automobile Manufacturing, Commodity & service prices, Management dynamics, Management, Finance, Prices and rates, Company business management, Company financing, Globalization, Company pricing policy, Industry forecasts, International marketing, Profit margins

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Subjects list: Automobile industry
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