Who, what

Article Abstract:

The myth surrounding Generation Y (born between 1978 and 1994) considered to be more conservative, materialistic and unadventurous is disclosed. It is noted that while Gen Y exhibits a low-key tolerance towards ethnic, sexual and religious diversity that their grandparents and probably their parents would find inconceivable, they have turned against political correctness with iconoclastic glee.

Behavior, Multiculturalism, Echo boom generation

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Sold on the old

Article Abstract:

The advertising industry is shifting focus from youth oriented messages to those centered around a 4 million strong baby boomers adding towards retirement. According to Senioragency, 'good' ads portray boomers in a respectful, humorous, and positive light; 'bad' ads depict them as dim-witted, slow and liability.

Marketing procedures, Advertising agencies, Advertising, Agencies, Advertising Activity, Targets & Markets, Retirement planning, Baby boom generation, Youth market

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Sugar mamas

Article Abstract:

'Romance' tourism is the new sex tourism for Western woman who want to be loved, but only temporarily and on their terms. There is a difference between the behavior of female and male sex tourists.

Forecasts, trends, outlooks, Public affairs, Sexual behavior, Social aspects, Forecasts and trends, Women, Market trend/market analysis, Sex tourism

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