Wrestlers look to muscle in on hockey fans

Article Abstract:

Carl DeMarco, president of Wrestling Entertainment Canada, a division of World Wrestling Entertainment Inc., hopes wrestlers like The Rock and Evolution could help sports fans and advertisers suffering through the withdrawal pains of a National Hockey League shutdown over a labor dispute. He is launching a campaign aimed at getting Canadians to tune into wrestling and convincing advertisers such as Molson Breweries and Canadian Tire Corp. Ltd. that wrestling is a good substitute for national pastime.

United States, Marketing procedures, Motor vehicle parts and accessories, Management dynamics, Malt beverages, AMUSEMENT & RECREATION SERVICES, Sales Promotion-Sports, Management, Automobile equipment and supplies industry, Automotive parts industry, Marketing, Brewing industry, Breweries, Entertainment industry, Sports sponsorship, Company marketing practices, Company business management, World Wrestling Entertainment Inc., Wrestling, Molson Breweries of Canada Ltd., Canadian Tire Corporation Ltd., DeMarco, Carl, WWE

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Pepsi Co. breaches the walls of Coke fortress McDonald's

Article Abstract:

Soft drinks giant Pepsi Co. has entered an agreement with fast food chain McDonald's for offering its products in outlets across Canada. Earlier Coca-Cola Co. used to offer its exclusive products in these outlets.

Restaurants & Food Service, Food Services and Drinking Places, Bottled and canned soft drinks, Service industry machinery, not elsewhere classified, Restaurant industry, McDonald's Corp., Soft drink industry, MCD, Pepsi-Cola Co.

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