'Youth' rhymes with 'Truth,' and both are central to a big new national campaign against smoking

Article Abstract:

A new anti-smoking public service ad campaign is being launched by the American Legacy Foundation. The ads were developed by advertising professionals, teens and the Foundation to counteract tobacco industry advertising. The Foundation is financed by the settlement between the tobacco industry and state attorneys general.

Campaign Launched, Smoking and youth, Antismoking movement, Youth smoking, American Legacy Foundation

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The industry tries to grapple with the mood of consumers and the direction of the economy

Article Abstract:

With ad spending in a slowdown even before the recent attack by terrorists, advertisers are not rushing back to their former schedules. The industry and consumers will all need to digest this event. Industries probably hardest hit, though, are automotive, financial services, travel and transportation. Early plans are more likely going to be public service campaigns thanking Americans for help, support, and tolerance, and to encourage giving to the Red Cross and other charitable organizations.

Marketing procedures, Social Cause Advocacy, Consumer Attitudes, Economic aspects, International aspects, Marketing industry, Charities, World Trade Center and Pentagon Attacks, 2001

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A campaign promotes noble behavior and the adoption of better values by everyone

Article Abstract:

The Foundation for a Better Life has planned a public service ad campaign on 10,000 billboards, to promote social values. The campaign has been modified during its postponement after the terrorist attacks on Sept. 11, and will now include more images with patriotic overtones. The campaign is a joint effort of the foundation's head, Gary Dixon, former ad executive Jay Schulberg and the head of the Outdoor advertising Association of America, Nancy Fletcher. The campaign's goals are to inspire individuals to be better people and to celebrate what makes America great.

Quality of life, Social values, Foundation for a Better Life

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